Amazon puts wine on menu

I'm sure this article on the Seattle Post-Intelligencer will catch the eye of a few other wine bloggers today. "Amazon.com Inc. has launched a partnership with Internet wine retailer Wine.com, hoping to move more wine shoppers online and capitalize on one of the last major retail markets that hasn't yet made a big splash on the Internet."

This system works because they work within the existing distribution network. It was inevitable that a big ecommerce player would move into this space. If they continue to make it work well - and it's likely they will with guns like Amazon behind them - most people will simply ignore the antiquated system of money grubbing wholesalers behind the scenes.